MARKETING: AVOID THESE 3 WORDS IN SALES

 

I stumbled into a sales-related Instagram video. In the video, the interviewee was asked three words a salesperson should stay away from using when presenting a potential customer. Comparatively analysing the three points made, I cannot help but concur.

Sales, whether of goods or services, are a crucial component of any organisation. Building a strong sales staff is a surefire way to ensure the success of your company, especially when operations and finance are handled properly.

Check out my article about starting a small business.

In my opinion, sales should be an integral part of every firm, and the members of the sales team should work well with those on other teams. This would guarantee excellent customer service, efficient business operations, and effective internal communication.

Let's get back to the topic of this post. Here are the three things.

Always use PREMUIM instead of EXPENSIVE.

When a salesperson tries to describe their pricey goods or services, they may fall into this trap. By Google search standards, expensive means very expensive. You'll agree with me that nobody wants to waste their hard-earned money, especially in light of the client's clarity-inducing phrase choice. The psychological suspension system would be provided by using a phrase that would seem expensive and paying more money for a good or service. On the other hand, premium refers to an amount that is added to a regular price. I may also claim that the word PREMIUM has a neutral sound, whereas the word EXPENSIVE has a more negative tone.

Always use AFFORDABLE instead of CHEAP.

Cheap inherently carries a negative connotation of inferior quality, which is detrimental to business. Nobody would purposefully purchase anything of poor quality, especially if they could afford something of higher calibre. On the other hand, affordable conveys the idea of a good-quality product or service designed for people who would prefer to pay a bit less than typical. It's all about maintaining the brand's reputation, which is crucial for corporate survival. When low quality goods or services are provided, a firm cannot survive; therefore, such a bad impression is detrimental in every way. Since affordable implies good quality as well, it will always provide the impression that you are getting a good deal.

Never say "try," always say "explore."

When you try something, you will naturally expect that it might not work out. The client will be deterred from buying the item or paying for the service just based on this assumption. The word explore, on the other hand, conjures up images of an adventure that, even if it doesn't work out, at least gives the salesperson a chance. This opportunity may mark the start of a fantastic business journey for both the salesman and the client. The client would be more ready to give the company a chance to develop, learn from its mistakes, and improve if explore was used. In the marketplace, startups essentially develop in this manner.

 

It is obvious that a salesperson's word choice may make or break a business deal even before it begins, therefore it's critical to keep business conversations on track and steer clear of potholes. These three ideas can be used as the foundation for creating a bargaining strategy that appeals to clients.

As a salesperson, having faith in the good or service you are offering is crucial. I stated previously that effective communication is essential between the sales staff and every other member of the business team if the company is to have a chance of success. When the sales team is listened to and the necessary changes are implemented, it helps to increase their trust in the good or service they are recommending to customers.

Every firm has a fantastic sales component, and focusing one's career on sales may be an exciting journey. Sales provide one with many opportunities, the chance to interact with inspiring people, the chance to research the market, etc. To maximise the market, a salesman continually learns, analyses market trends, and makes modifications in line with these trends. Therefore, sales teams are more likely than other teams in the business world to facilitate personal progress.

It is important to keep in mind that a business must generate revenue in order to maintain its cash flow, since all businesses require money to function. For a firm to grow and be successful, sales must be made. Everyone is working primarily in order to make sales, and sales are the last link in the chain that produces the funds needed to start the process all over again. Sales are therefore a significant structure in the company estate.

Please add more sales-related dos and don'ts in the comments area. Thank you for stopping by. Please browse our website for topics that may interest you, read them, and leave comments. You can also recommend articles; we hope to provide you with a positive reading experience.